Strong customer relationship management depends on effective management of customer information. Most CRMs available try to manage their database effectively but face problems on several fronts. To enhance the efforts of CRM, Artificial Intelligence (AI) is providing innovative solutions. AI helps in revealing customer behaviours to understand their patterns and expectations to build new services, products and improve on the existing features. Artificial Intelligence powered by machine learning are being deployed for large CRM Data sets. Machine learning can be used for CRMs as the algorithms can learn from historical data and experience. Combining these can deliver more personalized and predictive customer information in all areas of the business. The advantages of implementing AI in the CRM systems can improve lead generation, help in customizing marketing campaigns, accelerate the sales cycle and lower the cost of support calls. Let’s see the benefits of implementing AI in CRM systems in detail.